Launch by May 1st?

That would give us end of March and all of April to come up with a system... the next would be May 15th, then June 1st, then etc.

Sounds good to me (and only a little scary)

It can be intimidating, but remember that this will be a team effort. as long as everyone holds up thier part, production will become almost routine, and we can be freed up to be creative and put a lot into quality.